TRIAT

About TRIAT

TRIAT started out known as AthleteSportsWorld around 2010. Over the next 10 years, visiting races dragging a trailer load of gear, the community grew and the Amsterdam shop opened. Roll on to 2026 and we decided to focus the offer to a triathlon sports shop. A new location and website, but no change in ambition, helping folk with the best gear. From here, who knows? Welcome to the mad world of TRIAT.

MAD ABOUT ENDURANCE. SERIOUS ABOUT GEAR.

TRIAT provides endurance athletes with advice, gear and nutrition. We offer a carefully curated assortment in combination with personal advice of very experienced employees. Our mission is to help endurance athletes reach their goals, no matter how big or small that goal may be.

Team by function

Based on 7 public job profiles as of 4 August 2026.

• Operations3
• Founder / Owner1
• Marketing1
• Procurement / Supply Chain1
• Sales1